According to MIT, 90% of CEOs and Owners believe the digital economy will impact their industry, but less than 15% are executing on a digital strategy? The truth is far worse … about 70% are trying (and failing) meaning that they’re not only not getting results, but burning time, energy and money at the same time.
Unless you have a high 5 figure budget, most companies are left with 3 bad choices:
- DIY: The majority of solopreneurs, coaches and small businesses attempt to do digital themselves, but soon find they get little to no results. Keeping up with what is changing on a day by day basis is a full-time job.
- Consultant / Freelancers: The graduate from the DIY model who brings on “specialist” resource. This is “perhaps” better as it at least frees up the entrepreneur from day to day operations, but results are still lacking. Sadly most people are left with no results … not surprising when the average course online to set up a social media agency is under $1,000 and takes 7 days to complete.
- The 5k Option: The final indignity! At this level we would wager you’re getting 1 or 2 leads from some paid advertising, but nowhere near a Return on your Investment. Most suppliers in this bracket are well-intentioned but the truth is that they have 1 cookie-cutter strategy … 1 gameplan that is applied to your business.
Its safe to say we all agree that effective digital is an absolute must, so we’re proud to announce the cornerstone of that mission: Digital on Demand™.
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FREE WEEKLY DIGITAL CLINIC – ASK PETER ANYTHING
Join in, this Thursday at 5pm EST for your own Digital Strategy Clinic! Get direct access and learn the best of digital from an industry veteran of 25+ years experience and solve any issues you have. Get answers and clarify any doubts you may have by just showing up and peter we will be here to support you and guide you in the right direction.